From 1 July 2026, Australia is introducing new rules to help reduce SMS scams where scammers pretend to be trusted businesses, government agencies, banks, delivery companies or telcos. The change relates to branded SMS sender names. This is the name that appears at the top of a text message instead of a mobile number.
What is changing?
From 1 July 2026:
- text messages sent using a registered branded sender name will continue to show that registered name
- text messages sent using an unregistered branded sender name will appear as “Unverified”
- “Unverified” messages may be grouped together on your phone with other unverified messages, including possible scam messages
This change is designed to make it harder for scammers to impersonate legitimate organisations by using their name in a text message.
Messages from Pennytel
Pennytel has registered its SMS sender names – PENNYTEL and MOBILESVCS
This means text messages we send using our branded sender names should continue to appear using those sender names, rather than as “Unverified”.
However, scammers may still try to impersonate us or other organisations in other ways. You should always be careful with unexpected messages, especially if they ask you to click a link, make a payment, verify your identity, or provide personal information.
What should I do if I receive an “Unverified” message?
Treat it with caution! If a text message appears as “Unverified”, or if a message looks unusual or unexpected:
- do not click links
- do not reply
- do not open attachments
- do not provide passwords, payment details, identity documents, account information or one-time passcodes
- do not call phone numbers included in the message unless you have verified them independently
Instead, contact the organisation directly using its official website, app, or known contact details.
Stop, check, then act
Before acting on a text message, ask yourself:
- Was I expecting this message?
- Is it asking me to act urgently?
- Is it asking for money, personal details, passwords, payment information or identity information?
- Can I verify the message another way?
Pennytel will never ask you by SMS to provide your password, full payment card details, online banking details, or one-time passcodes.
If you receive a message claiming to be from Pennytel and you are unsure whether it is genuine, please do not use the links or phone numbers in the message. Contact us through our official website or usual customer support channels.
If you think you have received a scam message
If you think a message may be a scam, you can report it to Scamwatch.
If you believe your money, personal information, account details or identity information may have been compromised, contact your bank immediately and seek help from IDCARE.
These new SMS rules are an extra layer of protection, but they do not remove the need to stay alert. If a message feels unusual, stop and check before you act.
More information
You can find more information about the SMS Sender ID Register on the ACMA website.

